Worth a read

Celebrating 30 years of business, 1985-2015

Yes folks it’s 30 years this month since S&® the brandvertising agency was founded (aka Sellers & Rogers).

Founding the company in July 1985, I persuaded an art director colleague and dear friend, Lin Rogers, to join me in what was to be a roller coaster ride over 30 years in the insanely competitive world of advertising, creating brand-building ad campaigns across a variety of market sectors.

From that initial two-man operation we grew into what became a full-time agency team of 25, IPA-recognised and one of the largest ad agencies in the East Midlands. In recent years, as have many of today’s ad agencies, we’ve adopted a ‘virtual agency’ business model – a small core supported by a team of specialist partners according to project requirements. The end result is the same – creative, effective, accountable brand communications.

Known as Sellers & Rogers in the early years, our agency brand positioning was focused on delivering ‘Along-the-Line Advertising, Marketing & Promotion’ then we became ‘The Midlands’ Biggest Small Agency’ and on to where we are now – ‘S&® the brandvertising agency’.

But these changes pale in comparison with the seismic changes that have taken place within the advertising industry and the challenges advertising agencies have had to face – particularly those of digital media & production, creative content and social marketing. But I do believe that whatever is thrown at us, those of us in ad agencies will always adapt and find a creative solution to the problem – that’s what’s made it such an exciting journey for me so far.

If anyone out there – ex-colleagues, clients or suppliers – would like to share an S&® memory please do add a comment.


  1. Tim Henshall says:

    I had the enormous pleasure of working with Sellers & Rogers from both sides of the fence. As a client, S&R delivered amazing work for me at Children’s World (Boots Plc), Olympus Sport and at Wrangler. Then from 2001 I joined the agency and held a variety of roles, from Account Director and New Business Director, and latterly in a role I loved – Brand Planning Director.

    S&R was always an outfit that punched way above its weight – a regional agency that produced some outstanding strategy, creative and media. I worked alongside some hugely talented individuals – Andy Sellers, Mike Fynney, Dime, David Spence, Nigel Rowlson, Lin Rogers to name but a few….but there were plenty more. Andy always led the agency from the front and was a hugely influential character on my career development.

  2. Keith Manton says:

    I had the pleasure of working with Andy Sellers and Lin Rogers right from the beginning when they applied their extensive creativity to helping develop an agricultural business unit that I was responsible for during a seven year period in the 80’s and early 90’s. A strong friendship has continued since I moved to the USA on a company promotion very much buoyed by the success the UK business enjoyed. I wish them continued success.