Yes folks it’s 30 years this month since S&® the brandvertising agency was founded (aka Sellers & Rogers).
Founding the company in July 1985, I persuaded an art director colleague and dear friend, Lin Rogers, to join me in what was to be a roller coaster ride over 30 years in the insanely competitive world of advertising, creating brand-building ad campaigns across a variety of market sectors.
From that initial two-man operation we grew into what became a full-time agency team of 25, IPA-recognised and one of the largest ad agencies in the East Midlands. In recent years, as have many of today’s ad agencies, we’ve adopted a ‘virtual agency’ business model – a small core supported by a team of specialist partners according to project requirements. The end result is the same – creative, effective, accountable brand communications.
Known as Sellers & Rogers in the early years, our agency brand positioning was focused on delivering ‘Along-the-Line Advertising, Marketing & Promotion’ then we became ‘The Midlands’ Biggest Small Agency’ and on to where we are now – ‘S&® the brandvertising agency’.
But these changes pale in comparison with the seismic changes that have taken place within the advertising industry and the challenges advertising agencies have had to face – particularly those of digital media & production, creative content and social marketing. But I do believe that whatever is thrown at us, those of us in ad agencies will always adapt and find a creative solution to the problem – that’s what’s made it such an exciting journey for me so far.
If anyone out there – ex-colleagues, clients or suppliers – would like to share an S&® memory please do add a comment.