Worth a read

Vet-Medic steals the show at Crufts 2013

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S&® has again created a show-stealing promotion for online pharmacy client Vet-Medic at Crufts 2013.

S&®’s promotion centred on a prize draw to win a Fiat 500, with the creative platform positioning the Fiat as the ‘Biggest & Best Prize in Show’. A new approach to customer data capture was via iPad competition entries, which proved very successful.

Vet-Medic Pharmacy is an official sponsor of Crufts and, with no less than four individual Show stands the Company dominated the veterinary medicine sector of the Show. Each stand featured promotional display material conceived, designed and produced by S&®.

The comprehensive promotional campaign comprised an emailing and direct mail campaign, show display graphics, Kennel Club Facebook campaign and PR, including a GEM 106 radio competition.

Crufts is the world’s biggest dog show with over 28,000 dogs and their owners attending, and the event has again proved a huge success for Vet-Medic Pharmacy.

Concept & copy: Andy Sellers. Art direction: Rob Hallam.