Worth a read

S&®’s Pukka Pies Frozen Pastry launch – chillingly impactful!

Targeted at the UK’s key supermarket buyers, S&®’s hot idea for launching Pukka Pies’ new Frozen Pastry range of sausage rolls, pies and pasties was to mail out a teaser promotional message encapsulated within a bespoke acrylic ‘ice cube’.

Impactful, arresting and most of all relevant – precisely what all marketing communications should aim to be.

Concept & copy: Andy Sellers.


Pukka Ice Cube Reverse