Worth a read

S&® introduce refined branding for Vet-Medic at Crufts 2015

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Once again S&® has produced all promotional display material for veterinary pharmacy client Vet-Medic’s three stands at Crufts 2015.

All items feature the new, subtly modified logo developed by S&® to bring a cleaner, more simplified and clinical look to the Vet-Medic brand identity.

And a new strapline has been introduced which amplifies the reasoning behind Vet-Medic’s ‘Championing Animal Healthcare’ initiative theme.

As well as stand fascias and livery, items included lightbox displays, perimeter banners, an animated graphic lectern presentation, a 60 sec Crufts TV commercial and all pre- and post-Crufts advertising and literature.

Creative direction: Andy Sellers


“I make it around nine years that we have worked together on Vet-Medic and during that time the transformation of our business and the brand itself has been enormous. This has been in no small part down to the help and expertise that you have brought to our operation.”

Andrew Evans, Director W.R.Evans (Chemist) Ltd