Spearheading the literature support package for Vet-Medic at Crufts was an eight page gatefold ‘Show Offers’ leaflet designed to reflect the look of the Company’s Showstand in Hall 3 when unfurled. The leaflet was booked as an insert in the breeder trade press and in Crufts’ own pre-Show publications.
Separate mailing pieces and inserts were also produced, together with a series of discount vouchers and ‘Welcome Back’ vouchers for use at the Show.
Concept & copy: Andy Sellers. Art direction: Tony Greentree.
“I make it around nine years that we have worked together on Vet-Medic and during that time the transformation of our business and the brand itself has been enormous. This has been in no small part down to the help and expertise that you have brought to our operation.”
Andrew Evans, Director W.R.Evans (Chemist) Ltd