Worth a read

Pre-Crufts breeder press ad campaign

This breeder press campaign began six months prior to Crufts with a rotating series of six quarter page ads, each promoting a specific product category, followed by half page ads featuring Show offers. Accompanied by direct mail shots and emailings, and all building up to the big March weekend.

Concept & copy: Andy Sellers. Art direction: Tony Greentree.


“I make it around nine years that we have worked together on Vet-Medic and during that time the transformation of our business and the brand itself has been enormous. This has been in no small part down to the help and expertise that you have brought to our operation.”

Andrew Evans, Director W.R.Evans (Chemist) Ltd