S&® Practical Marketing Guides


In recent times we’ve shared our knowledge by producing a number of S&® Guides to the practical aspects of marketing, and many brand marketer clients have found them useful. Feel free to download as many as you like from the list below …

Print Production Terms
Even if you don’t buy print yourself, if you’re a marketer it helps to know what the more common terms used by the print industry actually mean.

Proofreader’s Mark-ups
Features the most common squiggle marks and their meanings to help you mark-up a print proof correctly.

Digital File Formats
It’s useful to understand the nature and purpose of the various digital file formats you’ll come across in your working day.

Outdoor Advertising Terms
As an advertising medium Outdoor Media is quite unique, with its own audience measurement techniques and its own terms to describe them.

Television Advertising Terms
From OTS to TVRs – here you’ll find the TV ad terms you’re most likely to come across, and their definitions.

Email Marketing Metrics
It’s so important that you’re able to measure the effectiveness of your Company’s emarketing programme.

And if you need further help with any aspect of creative marketing you’ve only to email Andy Sellers at: a.sellers@sel-rog.com