Brandvertising at work

Through well-planned creative advertising communications S&® gives a brand a unique positioning and a voice that's more distinctive, more engaging than that of its rivals. All concepts, copywriting and creative direction by Andy Sellers.

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In support of client’s flagship brand, S&® created ‘Noble Rewards’ – a national sales promotion for Wadworth 6X ale, targeted at the pub trade.

On the back of the agency’s ‘Thoroughly Decent Pint’ brand positioning platform for Wadworth 6X, S&® has written, designed and produced the first ever sales promotion campaign for the traditional cask ale. Entitled ‘Noble Rewards’ the integrated campaign comprises mailing letter, 6 page promotional leaflet, points card and cask stickers, together with a customised web microsite.

Well-received by pub landlords and national accounts alike, the promotion offers them trade-building incentive prizes for collecting 6X firkin cask stickers as they increase 6X sales and increase footfall to their pubs – as they sell pints they collect points, and points make prizes!

Concept & copy: Andy Sellers. Art direction: Shaun Friend.