Brandvertising at work

Through well-planned creative advertising communications S&® gives a brand a unique positioning and a voice that's more distinctive, more engaging than that of its rivals. All concepts, copywriting and creative direction by Andy Sellers.

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A new client to S&®, major multinational mobile radio distributor Simoco appointed the agency to launch their new state-of-the-art range of digital equipment – Simoco Xd. In a previous life Simoco was better known as PYE and later Philips.

S&® art directed photography of the new product range and designed and artworked a suite of four brochures for use by the Company’s sites across Europe, the Middle East, Africa, Australia and the US.The agency went on to design and artwork eye-catching new packaging, a pack of case studies and a set of POS display material comprising posters, banners and sales demo kits. Online display ads and launch ads in trade publications were the next intiatives.

Simoco is delighted by how well the launch material has been received, both internally and by their trade dealers, and is already planning further projects with the agency. Another satisfied customer for S&®.

Concept & copy: Andy Sellers. Art direction: David James.


“From day one my relationship with S&® has been extremely productive, insightful and exciting. Whatever the project brief I throw at the team they respond positively, quickly and creatively – going that extra mile. I’ve a developed a superb relationship in which I feel confident and fully supported in our business needs.” Elizabeth Addison, Group Marketing Manager, Simoco Group