Before introducing their first range of kitchen knives to the UK, Fiskars Group of Finland turned to S&® to manage an extensive consumer research study implemented through smartphone videodiary focus groups to measure consumer attitudes and to test creative advertising approaches.
On receiving positive feedback, S&® went on to launch the new Fiskars FunctionalForm premium knife range in the UK, initially at the Exclusively Housewares Show 2012 supported by show invites and exhibition displays. S&® also produced the trade advertising campaign and product range brochure.
Concept & copy: Andy Sellers. Art direction: Tony Greentree.
“You’d expect S&® to deliver great creative work, and they do, but more importantly it’s always based upon well-considered marketing insight. They really do think things through before putting a proposal on the table, which helps speed up the approval process at my end.”
Kathryn Markowska, Brand Manager, Fiskars Homewares