Brandvertising at work

Through well-planned creative advertising communications S&® gives a brand a unique positioning and a voice that's more distinctive, more engaging than that of its rivals. All concepts, copywriting and creative direction by Andy Sellers.

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Before introducing their first range of kitchen knives to the UK, Fiskars Group of Finland turned to S&® to manage an extensive consumer research study implemented through smartphone videodiary focus groups to measure consumer attitudes and to test creative advertising approaches.

On receiving positive feedback, S&® went on to launch the new Fiskars FunctionalForm premium knife range in the UK, initially at the Exclusively Housewares Show 2012 supported by show invites and exhibition displays. S&® also produced the trade advertising campaign and product range brochure.

Concept & copy: Andy Sellers. Art direction: Tony Greentree.

 

“You’d expect S&® to deliver great creative work, and they do, but more importantly it’s always based upon well-considered marketing insight. They really do think things through before putting a proposal on the table, which helps speed up the approval process at my end.”
Kathryn Markowska, Brand Manager, Fiskars Homewares