Brandvertising at work

Through well-planned creative advertising communications S&® gives a brand a unique positioning and a voice that's more distinctive, more engaging than that of its rivals. All concepts, copywriting and creative direction by Andy Sellers.

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S&® produced all pre-Show advertising and Show stand promotional display material for veterinary pharmacy client Vet-Medic’s three stands at Crufts 2015.

All items feature the new, subtly modified logo developed by S&® to bring a cleaner, more simplified and clinical look to the Vet-Medic brand identity.

And a new strapline has been introduced which amplifies the reasoning behind Vet-Medic’s ‘Championing Animal Healthcare’ initiative theme.

The ‘Animal Healthcare Clinic’ branding was also created as a vehicle for a series of informative veterinary healthcare presentations.

As well as stand fascias and livery, Show items included lightbox displays, perimeter banners, an animated graphic lectern presentation and a 60 sec Crufts TV commercial.

The agency also produced all pre- and post-Crufts advertising and literature, direct mailers and considerable online activity including multiple emailings and website copy.

Concept, creative direction & copy: Andy Sellers. Art direction: Tony Greentree.


“I make it around nine years that we have worked together on Vet-Medic and during that time the transformation of our business and the brand itself has been enormous. This has been in no small part down to the help and expertise that you have brought to our operation.”

Andrew Evans, Director W.R.Evans (Chemist) Ltd