Lincoln College – Student recruitment campaign
Lincoln GFE College appointed S&® to create an awareness-building multi-media advertising campaign to encourage student enrolment.
Motivation for the campaign was driven by the closure of the Government’s Education Maintenance Allowance and Lincolnshire Council’s hefty increase in student travel pass costs, both of which were likely to have an adverse effect on student recruitment and retension.
Capitalising upon Lincoln College’s recent Grade 1 ‘Outstanding’ Ofsted assessment, S&®’s creative platform promotes the idea that the College’s offering gives students the opportunity to prove that they can also become ‘Outstanding’.
The campaign comprised press ads, direct mailings, outdoor media, online display, mobile messaging and social media initiatives.
Concept & copy: Andy Sellers. Art direction: Shaun Friend.
“S&® grasped our somewhat complicated marketing situation immediately – the agency recognised the short window of opportunity available to us and responded extremely quickly with a great brand-building creative campaign which has proven very effective in encouraging student enrolment.” Richard Cox – Lincoln College Marketing Team Leader