ebertsankey – Brand launch
Fiskars Group challenged S&® to bring together their two major garden container players in the UK and Germany, unify them as one brand, and take it to market …
When Fiskars Group decided to merge their two garden container brands into one – that’s Ebert of Germany and Sankey of the UK – they appointed S&® to direct, design and manage the entire process – including naming the new brand after two thorough brand audit exercises, establishing brand values and positioning, creating and designing a new brand identity with positioning strapline.
The agency went on to design the combined product catalogue and art direct all photography, before designing all POS support material, trade launch advertising and major exhibition stands in both Germany and the UK.
S&®’s comprehensive Brand Guidelines document design wrapped up the launch campaign.
The entire exercise took some six months to complete and the new brand has been warmly received by the garden retail trade in both countries.
Concept & copy: Andy Sellers. Art direction: David James.