Town & Country – Brand repositioning
After completing a comprehensive brand audit and marketing plan for the UK’s leading garden gloves and footwear brand, we created a brand-building advertising platform which reflected Town & Country’s affinity with all things gardening.
After careful casting, photography was commissioned and art directed before extensive Photoshop retouching was applied to the images to achieve the desired result – a distinctive Town & Country look and feel.
The various creative executions have featured in a campaign of gardening press advertising, on website, in mailshots, emailings and as exhibition displays.
The campaign achieved finalist runner up in the Garden Industry Manufacturers’ Association ‘Best Consumer Marketing’ Awards.
Concept & copy: Andy Sellers. Art direction: Lin Rogers.