Worth a read

New-look Wadworth 6X Noble Rewards promotion for 2015/16

Wadworth 6X, ‘The Thoroughly Decent Pint’ and flagship ale brand of the Devizes-based brewer, has had its Noble Rewards pub trade loyalty scheme promotional material redesigned and produced by S&® to give it a fresh new look for 2015/16.

Conceived and initially launched by S&® in 2010, the national sales promotion has been relaunched each year, being given design facelifts and taking in new promotional initiatives as it’s continued to successfully encourage landlords to sell pints to collect points, and to cash-in points to collect prizes.

Concept, copy & art direction: Andy Sellers