The IPA’s Bellwether Report Q2 2014 shows further increased marketing confidence, with marketers looking to increase brand awareness and maintain market share in the improving economic climate.
Unsurprisingly, the largest increase is in internet marketing, but was closely followed by mainline media advertising.
As a fully accredited member agency of the IPA (Institute of Practitioners in Advertising), S&® receives a topline Bellwether Report every quarter. A broad summary of findings from the Report is available from this IPA webpage where you can also subscribe to the full Report.
If you’re keen to maximise your brand’s share of the more buoyant times to come, it’s time to spend.