Brand News 16 - Out Now!
Published by S&®, the 16th issue of Brand News is now available as a free download from this page.
We publish Brand News so we and guest contributors from across the industry can make known our views - and, of course, for us to show off our understanding of brands and related issues, hoping to attract a new brief or two.
Covered in this latest issue … the case for maintaining brand voice in tough times … how to speak to customers in their language … the pros and cons of stock photography … 2008/09 Superbrands rankings … brand extensions, the smart way … the future of online marketing. Also the IPA's suggested top ten tips for successfully developing a communication campaign.
The latest Issue 16 and all back issues are available in PDF format for download from this page, do help yourself. And if you'd like us to let you know when future editions of Brand News are published, email your details here.