When it comes to projection of a corporate or product brand identity, consistency is key. And the best way of ensuring consistency of brand exposure is to prepare a set of clear, easily-understood brand identity guidelines for all to follow – your own teams as well as external designer partners.
If you presently have a brand identity but have no treatment guidelines laid down, S&® can give you design direction for logo treatments, colourway options, font choice, on-brand imagery and so on. Or perhaps you have an existing set of brand guidelines which just need freshening-up?
Contact us here if you have a brand identity project you’d like to discuss