Worth a read
Yes folks it’s 30 years this month since S&® the brandvertising agency was founded (aka Sellers & Rogers).
Founding the company in July 1985, I persuaded an art director colleague and dear friend, Lin Rogers, to join me in what was to be a roller coaster ride over 30 years in the insanely competitive world of advertising, creating brand-building ad campaigns across a variety of market sectors.
From that initial two-man operation we grew into what became a full-time agency team of 25, IPA-recognised and one of the largest ad agencies in the East Midlands. In recent years, as have many of today’s ad agencies, we’ve adopted a ‘virtual agency’ business model – a small core supported by a team of specialist partners according to project requirements. The end result is the same – creative, effective, accountable brand communications.
Known as Sellers & Rogers in the early years, our agency brand positioning was focused on delivering ‘Along-the-Line Advertising, Marketing & Promotion’ then we became ‘The Midlands’ Biggest Small Agency’ and on to where we are now – ‘S&® the brandvertising agency’.
But these changes pale in comparison with the seismic changes that have taken place within the advertising industry and the challenges advertising agencies have had to face – particularly those of digital media & production, creative content and social marketing. But I do believe that whatever is thrown at us, those of us in ad agencies will always adapt and find a creative solution to the problem – that’s what’s made it such an exciting journey for me so far.
If anyone out there – ex-colleagues, clients or suppliers – would like to share an S&® memory please do add a comment.
1. Create Original Content
Post your own original content and try to make it useful to those you share it with, encouraging them to interact with you.
2. Don’t Steal from Others
Digital content may be intangible but as IP it will be owned by somebody. To copy it and present it as yours is not only unethical, it could well be illegal too.
Wadworth 6X, ‘The Thoroughly Decent Pint’ and flagship ale brand of the Devizes-based brewer, has had its Noble Rewards pub trade loyalty scheme promotional material redesigned and produced by S&® to give it a fresh new look for 2015/16.
Conceived and initially launched by S&® in 2010, the national sales promotion has been relaunched each year, being given design facelifts and taking in new promotional initiatives as it’s continued to successfully encourage landlords to sell pints to collect points, and to cash-in points to collect prizes.
Concept, copy & art direction: Andy Sellers
All marketers would acknowledge that power has shifted from the brand-owner advertiser to the consumer over recent years, with technological innovations encouraging the latter to select what, when and how they consume media, and the advertising messages they wish to be exposed to. This has led to consumers creating their own entertainment with blogs and YouTube videos – Consumer Generated Media – and ultimately to Consumer Generated Advertising, where the public are invited by some brands to submit advertising ideas for commercial production.