Blog > November 2011

Consumer Empowerment? The Brand Strikes Back with Facial Recognition Marketing

Posted: 21 November 2011

All marketers would acknowledge that power has shifted from the brand-owner advertiser to the consumer over recent years, with technological innovations encouraging the latter to select what, when and how they consume media, and the advertising messages they wish to be exposed to …

Why do some brands fail?

Posted: 11 November 2011

Comment

Brands exist on an emotional level in the mind of the consumer and they must work hard to maintain that special relationship as social culture, markets and technology constantly and dramatically change around them.

There are numerous reasons why brands fail, and many of them are interrelated. In no particular order …

Andy's Blog

Andy of S&® uses this blog to raise a brand-related issue or two.

Whilst hopefully informative, sometimes the blogs are positively provocative - but at least they're delivered with a passion.

And we'd like you to participate - don't hold back, join in the debate and let the fun begin!

Subscribe to our blogs

RSS