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Blog > May 2009

Eureka! Scientists at Northwestern University, Chicago claim to have discovered the E-Spot - the precise location in the brain where the ‘Eureka!’ moment takes place. Where a flash of inspiration resolves a problem which logical, contemplative thinking could not. Where the Big Idea is conceived in an instant, known by many as the ‘Aha’ moment (not to be confused with that of Alan Partridge). The E-Spot is to be found in the right temporal lobe of the brain and, to add to its 

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Andy's Blog

Andy of S&® uses this blog to raise a brand-related issue or two.

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