All marketers would acknowledge that power has shifted from the brand-owner advertiser to the consumer over recent years, with technological innovations encouraging the latter to select what, when and how they consume media, and the advertising messages they wish to be exposed to …

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Brands exist on an emotional level in the mind of the consumer and they must work hard to maintain that special relationship as social culture, markets and technology constantly and dramatically change around them.

There are numerous reasons why brands fail, and many of them are interrelated. In no particular order …

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I was persuaded to write a 'Starting Out' article for the Nottingham Post this month.

For anyone who's interested, here it is …

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Some marketer's misuse of social networking is getting them into very hot water, just this year …

Fashion designer company Kenneth Cole's PR department posted a commercial Tweet which made poor taste reference to the 2011 Egyptian protests, during which nearly 1,000 people died …

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The IPA (Institute of Practitioners in Advertising) has presented S&® with a plaque to commemorate the brandvertising agency's 15 years membership of the industry body.

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