S&® has created the 'Garden Buddy' platform for Sankey Garden Products and has developed it initially in the form of a 20 page printed consumer guide, which offers practical tips on growing fruit & veg, decorative planting and composting.

After conceiving the Garden Buddy approach, S&® went on to write, design and art direct location photography for the guide, before artworking and print managing.

Launched at the GLEE exhibition in September, the Sankey Garden Buddy will be available in garden centres and large DIY stores nationally.

It is envisaged that S&®'s Garden Buddy concept can be developed beyond the inital printed guide to other marcoms media, online and through CRM initiatives.

GARDEN BUDDY GUIDE