Published by S&®, the 16th issue of Brand News is out now and is available as a free download from the Brand News page of this website, together with downloads of all previous issues.

We publish Brand News so we and guest contributors from across the industry can make known our views - and, of course, for us to show off our understanding of brands and related issues, hoping to attract a new client or two.

Covered in Brand News 16 … the case for maintaining brand voice in tough times … how to speak to customers in their language … the pros and cons of stock photography … 2008/09 Superbrands rankings … brand extensions, the smart way … the future of online marketing. Also the IPA's suggested top ten tips for successfully developing a communication campaign.

See our Brand News page for more info and to download Brand News 16.