S&® has introduced Brand Healthcheck - a diagnostic exercise which helps determine the true health of a brand, and evaluates its fitness to perform in the marketplace. It's an exercise S&® undertakes with all new clients to gain an immediate and comprehensive understanding of their business and of their brand positioning.

Specifically, the S&® Brand Healthcheck includes a SWOT analysis, notes of competitor activity, and much more by asking the right questions of the brand owner before S&® goes on to establish communication objectives and recommend future direction for the brand.

The process is facilitated by a guide document and at present, to celebrate the agency's 25th year, S&® is giving away four copies of the S&® Brand Healthcheck guide every month in their 'Name the Brand' competition.