A new S&® creative ad campaign for Vet-Medic breaks this month in dog and cat breeder press and pet-owner consumer magazines.

S&®'s new creative approach is a further development of Vet-Medic's present product-led advertising platform, and each of the six new ads introduced features a Vet-Medic team personality explaining their role within the Company and their contribution to the Company's service offering. A new strapline has been introduced, which is reflected in the ad headlines.

The ad campaign has been planned to integrate with a number of PR initiatives scheduled for the Autumn months, also managed by S&®.