Published by S&®, the 17th issue of Brand News is now available as a free download from the Brand News page of this website, together with downloads of all previous issues.

We publish Brand News so we and guest contributors from across the industry can air our views - along the way we hope to attract a client brief or two.

Covered in Brand News 17 … the necessity for ads to entertain … why honest advertising is the policy … misplaced loyalty to loyalty campaigns … 2009/10 Superbrands rankings … exploding the digital media myth … also the IPA's ten reasons to employ an IPA agency.

See our Brand News page for more info and to download Brand News 17.