This presentation explains why brand-owner client companies should only employ an IPA agency.
The IPA – Institute of Practitioners in Advertising – is the professional body for advertising, media and marketing communications agencies in the UK.
The IPA’s role is two-fold: firstly to provide essential core support services to its 300 agency members who are key players in the UK’s £16.7bn advertising, media and marketing communications industry; and secondly to act as the industry spokesman.
IPA agencies have exclusive access to the IPA’s numerous advisory services, free legal advice and online marketing information services. The IPA also provides bespoke agency training and qualifications.
Every IPA agency must achieve and maintain Continuous Professional Development accreditation on an annual basis. Also all client-facing agency personnel must have studied for and been awarded the LegRegs (Legal and Regulatory) Certificate.
S&R is a fully-recognised IPA agency, first qualifying in 1996.